To create and maintain attractive, healthy hair and vibrant color with kinder, gentler products for clients and our environment, Salon Basinger offers some of the most innovative professional hair care products in the world.


Salon Basinger uses Ammonia Free Hair Color exclusively. The INOA, DiaRichesse and DiaLight the Ammonia Free products available from L’Oreal Professionnel have revolutionized modern hair color.

INOA (Innovation NO Ammonia) is a permanent hair color that creates soft, beautiful color and does so by breaking the most rigid rule of conventional color – removing ammonia. The result is unprecedented comfort on the scalp, zero odor, supreme respect for the hair and amazing hair color power.

DIA RICHESSE is great for a fun change or to blend away those first grey hairs and is the perfect option for those new to hair color. The demi-permanent color illuminates natural hair color with an ammonia free and tone-on-tone coloration process leaving rich reflective color with an exceptionally soft feel.

DIA LIGHT is L’Oreal’s acidic semi-permanent color. The acid chemistry creates glossy, luminous reflective shine while respecting the condition of the hair and providing natural-looking color that gradually fades away. It’s great ammonia free technology for enhancing your natural color or adding vibrancy to your permanent color services.

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SOURCE ESSENTIELLE is an innovative hair care line that pulls off the rare combo of a cleaner ingredients, eco-friendly packaging and all the softness, shine and conditioning expected from L’Oreal Professionnel products.

All products are Sulfate, Paraben, and Silicone Free and vegan. Each one is formulated with 80-99% of naturally-derived ingredients clearly listed on the product label.

SOURCE ESSENTIELLE shampoo packaging is square-shaped to hold maximum product with minimum plastic and to optimize transportation space. L’Oreal is also offering their first in-salon refillable shampoo system to even further reduce plastic waste.

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Founded over 50 years ago, born out of Baxter Finley’s search for a men’s moisturizer that wasn’t pink or floral. BAXTER of CALIFORNIA has evolved to include a full complement of Men’s Grooming products – Skin Care, Hair Care and Shaving.

Today, BAXTER of CALIFORNIA has combined the best of science and nature to create a paraben and sulfate free collection of Men’s Grooming products continuing to meet the needs of the modern gentleman.

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MYTHIC OIL utilizes concentrated oil technology from L’Oreal Professionnel. MYTHIC OIL shampoos, conditioners and leave-in products are a range of indulgent products that utilize 12 carefully selected natural oils and extracts in various combinations to nourish the hair and scalp leaving fine, normal and thick hair textures soft with vibrant shine. MYTHIC OIL is also paraben free and commits to sustainability by using fair trade Argan oil.

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